# Strategies Quick Reference

## Decision Tree

```
Need conversions at target CPA?
  → Max Conversions (average-cpa.md)

Need maximum traffic?
  → Max Clicks (average-cpc.md)

Need to optimize ROAS / profitability?
  → Max Profit (maximum-profit.md)

Need full control over individual bids?
  → Manual Bidding (manual-strategy.md)

Managing multiple campaigns with shared budget?
  → Portfolio Strategy (portfolio-strategy.md)
```

## Strategy Comparison

| Strategy | Billing | Optimization | Best For |
|----------|---------|-------------|----------|
| Max Conversions | CPA/CPC | Target CPA | Lead gen, e-commerce |
| Max Clicks | CPC | Max traffic | Awareness, new sites |
| Max Profit | ROAS | Profitability | E-commerce with margins |
| Manual | CPC | Manual bids | Expert advertisers |
| Portfolio | Mixed | Cross-campaign | Agencies, multi-campaign |

## Key Files

- Overview: `docs/strategies/select-strategy.md`
- Budget rules: `docs/strategies/budgets-in-strategies.md`
- Goal priorities: `docs/strategies/priority-goals.md`
