# Campaign Types Quick Reference

## Decision Tree

```
Selling products from catalog/feed?
  ├── Simple setup needed → Product Campaign
  └── Advanced settings needed → UPC with product ads

Running performance ads (search + display)?
  → Unified Performance Campaign (UPC)

Quick campaign, no expertise?
  → Campaign Master

Display/awareness campaign (CPM)?
  ├── Standard display → CPM Campaign
  ├── Video → Video Ads / Video Banners
  ├── Homepage banner → Frontpage Ads
  └── Smart TV → Connected TV

Promoting mobile app?
  → Mobile Apps Campaign

Promoting local business?
  → Company Ads

Advertising in Telegram?
  → Telegram Ads

Outdoor digital screens?
  → DOOH
```

## Comparison

| Type | Billing | Placements | Complexity |
|------|---------|-----------|------------|
| UPC | CPC/CPA | Search + YAN + Maps | High |
| Campaign Master | CPC/CPA | Search + YAN | Low |
| Product Campaign | CPC/CPA | Search + YAN | Medium |
| CPM Campaign | CPM | YAN + partners | Medium |
| Video Ads | CPM | Video network | Medium |
| Telegram Ads | CPM | Telegram channels | Low |
| Mobile Apps | CPC/CPA/CPI | Search + YAN + apps | High |
| Company Ads | CPC | Maps + Search | Low |

## Key Paths

- UPC: `docs/unified-performance-campaign/`
- Campaign Master: `docs/campaign-master/`
- Product: `docs/product-campaign/`
- CPM: `docs/products-cpm-campaign/`
- Telegram: `docs/telegram-ads/`
- Mobile: `docs/products-mobile-apps-ads/`
