Generate engaging short video scripts (30s 3min) for social media platforms like WeChat Channels, Douyin, Xiaohongshu, TikTok, and Reels. Use when user asks for "short video script", "WeChat/Douyin/TikTok/XHS content", "social media video content".
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npx skills add mebusw/awesome-jackyshen-skills --skill jackyshen-gen-short-video-scriptGenerate platform-optimized short video scripts that capture attention, deliver value quickly, and encourage engagement.
Hook (3s) → Content (20s) → CTA (2s)
Hook (3-5s) → Problem (5-10s) → Solution (15-30s) → Proof (5-10s) → CTA (3-5s)
Hook (5s) → Problem (10s) → Solution (60-120s) → Proof (15s) → Application (20s) → CTA (5s)
| Type | Formula | Example |
|---|---|---|
| Provocative | "You think [myth], actually [truth]" | "You think hard work equals success? Actually direction matters more" |
| Pain Point | "[Pain], guilty?" | "Busy all day, still broke? Guilty?" |
| Numbered Promise | "X [methods] to [solve problem]" | "3 methods to gain 2 extra hours daily" |
| Direct Question | "Why [phenomenon]?" | "Why learn so much but still struggle?" |
| Contrarian | "[Common advice], dead wrong" | "Be yourself is the biggest career trap" |
| Results Preview | "From [start] to [result], only [time]" | "From 5K to 500K monthly, 3 methods only" |
| Platform | Style | Duration | Tone |
|---|---|---|---|
| Douyin | Fast-paced, entertainment + value | 15-60s | Trend-driven, emotional |
| Xiaohongshu | Educational, aesthetic | 1-3min | Calm, friendly, detailed |
| TikTok | Trend-driven, viral | 15-60s | Global, music-focused |
| WeChat Channels | Professional, longer form | 1-5min | Thought leadership |
## [Video Title]
## Overview
- **Duration:** [Time]
- **Platform:** [Platform]
- **Topic:** [Topic]
## Script
### [0-3s] Hook
**[Visual: Close-up, direct eye contact]**
"[Hook line - grab attention immediately]"
### [3-10s] Problem
**[Visual: Change angle, hand gesture]**
"[Describe pain point - make viewer feel it]"
### [10-35s] Solution
#### Point 1: [Title]
**[Visual: Text overlay]**
"[Deliver point 1 - clear and punchy]"
#### Point 2: [Title]
**[Visual: New angle]**
"[Deliver point 2 - clear and punchy]"
#### Point 3: [Title]
**[Visual: Lean in, emphasize]**
"[Deliver point 3 - clear and punchy]"
### [35-42s] Proof
**[Visual: Casual, storytelling]**
"[Quick example or result]"
### [42-45s] CTA
**[Visual: Warm smile, direct eye contact]**
"[Call to action]"
## Production Notes
- **Camera:** [Phone/Professional, angle]
- **Lighting:** [Natural/Bright/Ring light]
- **Background:** [Simple/Branded]
- **Music:** [Type, if any]
- **Captions:** [Required for accessibility]
- **Text overlays:** [Key points]
## Optimization
**Hashtags:** #[Tag1] #[Tag2] #[Tag3] #[Tag4] #[Tag5]
**Post Time:** [Best time slots]
**Caption:** [Brief caption expanding on hook]
Ask questions to prompt comments Create controversy (tastefully) Share surprising insights Use trending topics Include visual surprises
Douyin: Trending sounds, fast editing, emotional variety, reply with video Xiaohongshu: Educational first, aesthetic visuals, community engagement TikTok: Jump on trends, music integration, hashtag strategy, Stitch/Duet WeChat Channels: Professional tone, connect to articles, quality over quantity
| Element | Examples |
|---|---|
| Camera | Close-up for emphasis, medium for delivery |
| Gesture | Show with hands, count on fingers, lean in |
| Prop | Hold up item, use whiteboard, show phone |
| B-roll | Insert footage, screen recording, examples |
| Text overlay | Key points, statistics, quotes |
| Music | Upbeat for energy, calm for education |
You are a short video script coach and growth designer, expert in user psychology and viral content patterns.
| Behavior | Content Type | Core Motivation | Value Type |
|---|---|---|---|
| Like | Resonance | Emotional touch, instant认同 | Emotional consumption |
| Save | Tool-based | Future value, structured, extractable | Cognitive resource |
| Comment | Controversial/Emotional | Emotional expression, participation | Emotional interaction |
| Share | Benefit/Social | Help others, self-image, find like-minded | Social currency |
| Time | Phase | Function | Language Pattern |
|---|---|---|---|
| 0-5s | High-Energy Hook | Grab attention | Curiosity: "Don't blink, it moves" |
| 5-10s | Pain Point | Emotional connection | "So tired", "Healing" |
| 10-15s | Value | Versatility | "Easy switch", "Super fun" |
| 15-20s | Confidence | Lower barrier | "Simple", "Learn in 30s" |
| 20-25s | Tool Intro | Brand placement | Natural, not forced |
| 25-50s | Tutorial | Actionable steps | Clear instructions, "you" as subject |
| 50-55s | Advantage | Competitive edge | "Much faster" |
| 55-60s | Close | Remove objections + CTA | Quality guarantee, "Try it now" |
Core themes: Human nature, life wisdom, money, karma
| Theme | Resonance | Pattern |
|---|---|---|
| Human Nature | Being wronged | Binary opposition: good vs bad people |
| Karma | Desire for justice | Grand narrative: good rewarded, evil punished |
| Wealth | Money anxiety | Numbered models: "3 life missions", "6 wealth tips" |
| Self-Protection | Fear of use | Strong boundaries: "don't be a pushover" |
Key techniques:
| Путь | Размер | SHA256 |
|---|---|---|
| SKILL.md | 8493 | 702d76ad89222557... |
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