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    Яндекс Директ: документация — Скилл для ИИ-агентов | AI Рассвет
    Маркетплейс/Скилл/Яндекс Директ: документация
    Скилл

    Яндекс Директ: документация

    Complete Yandex Direct documentation in Russian (509 articles). Use when the user asks about Yandex Direct advertising campaigns, ad targeting, keywords strategy, bid management, ad moderation, ret...

    Скиллы для маркетинга#GitHub#Яндекс Директ#VKirill/yandex-direct-docs
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    Установить скилл

    Добавьте инструмент одной командой или скачайте проверенный архив версии.

    npx skills add VKirill/yandex-direct-docs
    Скачать ZIP
    Версия
    1.0.0+063acf44b768
    Автор
    Владимир Ломтев
    Исходный код

    Как установить

    1. 1Скопируйте команду из блока установки.
    2. 2Запустите её в терминале из каталога проекта.

    Документация

    Yandex Direct Documentation

    509 articles covering all aspects of Yandex Direct advertising platform. Language: Russian. Updated: February 2026.

    How to Use This Skill

    Search and read documentation files in the docs/ directory:

    ## Search by keyword
    grep -r "ретаргетинг" docs/ --include="*.md" -l
    
    ## List section contents
    ls docs/strategies/
    
    ## Read specific article
    cat docs/strategies/select-strategy.md
    

    Each file has YAML front matter with source: — the original page URL on yandex.ru.

    Documentation Map

    Campaign Types

    Type Path Description
    Unified Performance (UPC) docs/unified-performance-campaign/ Main campaign type for search + display
    Campaign Master docs/campaign-master/ Simplified campaign creation wizard
    Product Campaign docs/product-campaign/ Product feed-based promotions
    CPM Display docs/products-cpm-campaign/ Display ads with CPM billing
    Video Ads docs/products-cpm-campaign-video/ Video ad formats
    Video Banners docs/products-cpm-campaign-videobanner/ Banner with video
    Frontpage Ads docs/products-cpm-campaign-frontpage/ Ads on Yandex homepage
    Connected TV docs/products-cpm-campaign-connected-tv/ Smart TV advertising
    Mobile Apps docs/products-mobile-apps-ads/ iOS/Android app promotion
    Company Ads docs/company-ads/ Business cards in Maps & Search
    Telegram Ads docs/telegram-ads/ Ads in Telegram channels (YAN partners)
    DOOH docs/dooh/ Digital out-of-home advertising
    Search Banner docs/products-media-context-banner/ Banners on search results page
    Fixed CPM docs/fixed-cpm-campaigns/ Premium fixed-price placements

    Bidding Strategies (docs/strategies/)

    Strategy File When to Use
    Strategy Overview select-strategy.md Choosing the right strategy
    Max Conversions average-cpa.md Optimize for CPA target
    Max Clicks average-cpc.md Maximize traffic volume
    Max Profit maximum-profit.md Optimize ROAS / profitability
    Manual Bidding manual-strategy.md Full control over bids
    Portfolio Strategy portfolio-strategy.md Manage group of campaigns
    Priority Goals priority-goals.md Goal-based optimization
    Budgets budgets-in-strategies.md Budget configuration

    Targeting (docs/impression-criteria/, docs/keywords/)

    Targeting File Description
    Keywords docs/keywords/keywords.md Keyword selection basics
    Negative Keywords docs/keywords/negative-keywords.md Excluding irrelevant queries
    Operators docs/keywords/symbols-and-operators.md Match type operators
    Wordstat docs/keywords/wordstat.md Keyword research tool
    Auto-targeting docs/impression-criteria/autotargeting.md Automatic audience matching
    Retargeting docs/impression-criteria/retargeting-lists.md Returning site visitors
    Offer Retargeting docs/impression-criteria/offer-retargeting.md Product-level retargeting
    Geo-targeting docs/efficiency/geotargeting.md Geographic targeting
    Time Targeting docs/efficiency/timetargeting.md Schedule-based targeting

    Ad Creatives (docs/efficiency/)

    Element File
    Improve Ads Guide improve-your-ads.md
    Text & Headlines text-and-title.md
    Images images.md
    Video video.md
    Quick Links (Sitelinks) quick-links.md
    Carousel carousel.md
    Turbo Pages turbo-pages.md

    Feeds (docs/feeds/)

    Topic File
    About Feeds about.md
    Feed Types types.md
    Requirements requirements.md
    YML Format requirements-yml.md
    Validation validate.md

    Analytics (docs/statistics/)

    Report File
    Overview overview.md
    Report Wizard report-wizard.md
    Search Queries search-queries.md
    Conversions conversions.md
    UTM Tags url-tags.md
    Attribution Models attribution-model.md

    Moderation (docs/moderation/)

    Topic File
    Ad Rules adv-rules.md
    Technical Limits technical-restrictions.md
    Age Restrictions age-alerts.md
    Special Categories (60+) categories/ directory

    Payments (docs/payments/)

    Topic File
    Payment Methods payment-methods.md
    Promo Codes promocode.md
    Refunds refund.md
    Deferred Payment deferred-payment.md
    Shared Account shared-account.md

    Technology (docs/technologies-and-services/)

    Topic File
    VCG Auction vcg-auction.md
    Anti-fraud antifraud.md
    Crypta (Interest Detection) crypta.md
    Metrika Integration metrika-in-direct.md
    AI Assistant ai-assistant.md
    Ad Labeling ad-labelingl.md

    Ad Placements (docs/general/)

    Placement File
    Search Positions positions.md
    YAN (Yandex Ad Network) yan.md
    Dynamic Placements dynamic-places.md
    Product Gallery docs/product-gallery/about.md

    Effectiveness Research

    Study Path
    Brand Lift docs/brand-lift/
    Search Lift docs/search-lift/
    Visit Lift docs/visit-lift/
    Target Lift docs/target-lift/

    Other Sections

    Section Path
    Getting Started docs/quick-start/
    Interfaces & API docs/alternative-interfaces/
    New Interface docs/new-interface/
    For Agencies docs/agencies/
    Troubleshooting docs/troubleshooting/
    Glossary docs/glossary.md
    Reach Campaigns docs/reach-campaigns.md

    Key Concepts

    Billing Models

    • CPC (Cost Per Click) — pay per click
    • CPA (Cost Per Action) — pay per conversion
    • CPM (Cost Per Mille) — pay per 1000 impressions

    Main Placements

    • Search — Yandex search results
    • YAN (Yandex Ad Network) — partner websites and apps
    • Retargeting — re-engagement of past visitors

    Ad Formats

    • Text & Image ads
    • Graphic banners
    • Video ads
    • Smart banners (dynamic)
    • Product ads (from feeds)

    Answering Questions

    When answering user questions about Yandex Direct:

    1. Identify the topic — match to a section above
    2. Read the relevant file using Read or cat
    3. Search for specifics using grep -r "keyword" docs/
    4. Cite the source — each file has a source: URL in front matter
    5. Answer in Russian unless the user writes in another language

    Требования и возможности

    Источник пакета
    https://github.com/VKirill/yandex-direct-docs/tree/063acf44b768e7fdfb4925a19cee0263b5e7d7ff

    Файлы версии

    ПутьРазмерSHA256
    .claude/agents/yandex-direct-consultant.md5837e4d1fdbd5a78a6af...
    .claude/settings.json98fac4fec1d9fc0d5a...
    .claude/skills/yandex-direct/SKILL.md60564a3e31fa3595ef89...
    .claude/skills/yandex-direct/references/CAMPAIGN-TYPES.md1550f4f9f75cc986ee7e...
    .claude/skills/yandex-direct/references/MODERATION.md1906d67ed3667a0e2e33...

    Частые вопросы

    Как установить Яндекс Директ: документация?
    Используйте команду npx skills add VKirill/yandex-direct-docs или скачайте ZIP-архив.
    Можно ли скачать Яндекс Директ: документация бесплатно?
    Да, опубликованную версию можно скачать из маркетплейса бесплатно.

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    Установить скилл

    Добавьте инструмент одной командой или скачайте проверенный архив версии.

    npx skills add VKirill/yandex-direct-docs
    Скачать ZIP
    Версия
    1.0.0+063acf44b768
    Автор
    Владимир Ломтев
    Исходный код